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Thinking about the ‘social enterprise’ ? Read this first

Now, having come back from Dreamforce, and having had the opportunity to speak to customers on the way back, and having had time to rest and reflect, I think it’s about more than that.

I think Marc Benioff’s vision for the Social Enterprise is about more than just enterprise software, it is about changing the way customers deal with companies. Transforming it. Irrevocably.

 

Read more at Confused of Calcutta …

 

Can gamification help solve the online anonymity problem ?

There’s been a lot written recently about the issue of online anonymity, and in particular how Google believes that a “real names” policy is necessary so that the Google+ network maintains a certain tone and level of trust.

If Google is serious about creating an actual community on Google+, it’s an idea worth thinking about.

Read more at GigaOM …

New app aims to gamify your eating habits and dieting

A new app tracks all of your meals, transforms healthful eating into a game, and aims to turn your daily diet into a social activity.

The brainchild of an Amsterdam-based startup, Foodzy is launching free mobile applications for iOS and Android on September 5, although to log in, you’ll need a Foodzy Pro account.

More at the Independent…

Will the Buzz Kill Gamification ?

One of the freshest, most exciting concepts to hit the meetings industry in years is in danger of being trivialized and oversimplified to death.

If you don’t believe me, you might qualify for a coveted Disbeliever Badge in our new Trump the Columnist game. To win the badge, it doesn’t matter whether you’re right or wrong, or whether you do anything with the knowledge. You just have to play the game.

More at meetingsnet.com …

Hacking has been gamified

To the uninitiated, hacker culture commands a mysterious allure. It’s a world filled with shadowy aliases and technical jargon. In this secret underground, libertarian warriors — or infantile nihilists, depending on your point of view — plot the capture of corporate data centers and attacks on government agencies.

That world, long inaccessible to the general public, is about to open up. Enter rankmyhack.com, a Web site claiming to be the hacker community’s “first elite hacker ranking system.”

More at the Washington Post …

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren’t engaging consumers because their ads, emails or newsletters weren’t relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of course, keeps the consumer coming back.

More at BizReport …

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